Toqio in The Financial Technologist: Growth, innovation, opportunity

The world of finance is evolving at a breakneck pace, and embedded finance is at the heart of this transformation. In a recent feature for Harrington Starr's digital magazine The Financial Technologist, Toqio’s Co-founder and Chief Partner Officer, Mike Galvin, outlines how embedded finance is redefining business models, creating new revenue streams, and driving industry-wide innovation.

With projections estimating the embedded finance market will exceed USD 7 trillion by 2030, 2025 is set to be a defining year. The landscape is shifting from traditional financial services to integrated, seamless solutions within non-financial platforms, a move that is already paying dividends for forward-thinking businesses.

A billion-dollar shift

Embedded finance is no longer a niche offering, it’s a fundamental strategy for businesses looking to expand their capabilities and strengthen customer engagement. Market leaders have embraced this shift, generating billions in new revenue streams by integrating financial services directly into their platforms. In the article, Mike highlights some key success stories:

• Toast
  In Q4 2024, this restaurant management platform saw its fintech revenue soar to USD 1.067 billion, dwarfing the USD 189 million generated from subscription services.
  
  
• Shopify
  The e-commerce giant’s embedded finance revenue tripled in 2023 to USD 1.1 billion, marking a 31% year-over-year increase, far outpacing its software-only revenue growth of 11%.
  
  
• Mercado Pago
  The fintech arm of Mercado Libre accounted for 41.5% of the company’s total revenue by embedding payments and lending products into its ecosystem, generating an impressive USD 2.2 billion.

These numbers aren’t just statistics, they’re proof that embedded finance is revolutionizing business models. Companies that integrate financial services are seeing stronger customer retention, reduced churn, and enhanced market positioning.

Innovation as the driving force

Beyond revenue, embedded finance is about industry-specific innovation. Companies can now build tailored financial solutions that meet the unique needs of their customers, unlocking new opportunities in retail, food and beverage, e-commerce, and beyond.

Toqio is leading the charge by providing businesses with a configurable, frictionless platform to embed financial services quickly and efficiently. As Galvin explains:

“With Toqio, businesses can create their own branded banking products (payments, lending, and beyond) without the complexity of traditional integrations or regulatory roadblocks.”

This agility is critical. By eliminating the barriers that once made financial service integration costly and time-consuming, Toqio empowers companies to innovate, scale, and launch embedded finance solutions with unprecedented speed.

The competitive advantage of early adoption

The future belongs to those who act now. As regulatory frameworks around embedded finance become clearer and technologies like AI and blockchain enhance security and scalability, early adopters will gain a distinct market advantage. Businesses that embed financial solutions today will be the ones shaping the next generation of financial experiences.

For Toqio, this represents a moment of unparalleled opportunity. Whether enabling e-commerce platforms to offer instant payments, helping retailers launch branded digital wallets, or assisting banks in deploying white-labeled solutions, Toqio’s commitment to innovation is setting the stage for the future of finance.

Shaping 2025 and beyond

As embedded finance moves from trend to necessity, businesses have a choice: adapt and thrive or risk being left behind. With market leaders already proving its value, the next phase of growth is about accessibility, scalability, and impact.

Mike Galvin’s feature in The Financial Technologist provides a roadmap for businesses looking to capitalize on this shift. Download the magazine for free and explore how Toqio is helping companies harness embedded finance to drive revenue, innovation, and long-term success.