Navigating fintech in 2024: Interview with CEO Eduardo Martinez Garcia

What will 2024 bring to this dynamic industry? To explore this question, we delve into an insightful conversation with Eduardo Martinez Garcia, the co-founder and CEO of Toqio. A key figure in the fintech revolution, Eduardo shares his expert insights on emerging trends such as embedded finance, AI, and machine learning, and their significant impact on the future of financial services.

Asked how he envisions the evolution of embedded finance in the corporate sector in 2024, Eduardo responded by saying:

In the ever-changing world of financial services, corporate-embedded finance is taking centre stage as we swiftly approach 2024. This dynamic concept is poised to undergo steady and significant transformations over the next few years.

Since embedded finance refers to the digital process of integrating financial services into non-financial products and services, everything digital moves at breakneck speed; it will ramp up in 2024. Corporate-embedded finance platforms will play a key role in this growth, enabling businesses to embed financial services into their own offerings quickly and easily. All the reports published on the topic thus far have said the same thing: the success of embedded finance in the consumer space will carry over into the B2B arena and be worth trillions of dollars.

Corporate embedded finance will get fairly close to becoming an industry norm – in fact, 2024 will be the year of embedded finance technology. It’s the year we’ll see new tech and regulations change what we know about how the sector operates. It’s the year corporates will truly become banks, or at least bank-like. It’s the year smaller companies will look to trusted, larger partners for financial guidance and support. The year will end with corporations having recession-proofed their revenue streams through diversification. It’s the year where we’ll see corporates capturing new revenue by offering financial solutions throughout their operations.