Elena reveals that her professional beginnings were not directly related to the world of sales or technology. In fact, she started her career in journalism, working in important media such as El Mundo in Spain. However, the situation in the journalism sector led her to explore other opportunities and, unexpectedly, she found her niche in digital marketing and SaaS (Software as a Service) technology sales.
For more than a decade, Elena has worked with large companies and media groups, such as Mediaset and Grupo Prisa, helping them implement innovative technology solutions. Her experience has been forged in both national and international companies, where she has often led the entry of new technologies in the Spanish market. This background has given him a unique perspective on the industry and a great ability to adapt to the challenges of emerging businesses.
Elena confesses that the opportunity at Toqio was a natural evolution of her career. After many years building new opportunities for technology companies from scratch, Toqio represented a new and exciting challenge. What attracted her most was the pivotal moment the company was going through: internal restructuring and the opportunity to participate in a new phase of growth and change.
Elena also points out that, although she initially thought Toqio was "just another platform," she quickly discovered that Toqio was much more complex and interesting. She was attracted by the possibility of entering an unknown sector for her, that of financial solutions, and learning about a field in which she had little prior knowledge. For Elena, this intellectual challenge was a great incentive to join the team.
When she thinks about Toqio, what stands out most is the team. In the interview, she mentions that it was the quality of the people she talked to during the selection process that convinced her to join. One of the key people was Michael Pierce, from whom she felt she would learn a lot. Elena comments that:
"I needed to surround myself with people who are very good at what they do, and Michael gave me that feeling from the beginning."
Although Toqio is a small but rapidly growing company, Elena considers Toqio to be the most professional company she has ever worked for. The quality and commitment of the team are undoubtedly what make Toqio special to her.
When she thinks about the future, Elena is excited about the idea of Toqio's name becoming more and more recognized in the market and shortening sales cycles. Beyond personal comfort, her motivation is that companies will understand the value Toqio can bring them, and that the company's recognition and reputation will be consolidated in the industry.
Elena also looks forward to the possibility of Toqio becoming a key player in the digital transformation of large corporations through innovative financial products. As the company continues to grow, she looks forward to seeing how the team will be able to look back and feel pride in having achieved great things together, having overcome complex challenges and building a solid future in the financial ecosystem.